ABY Flooring Website Design
Project Overview
To create a website of ABY Flooring Warehouse Australia to showcase the client’s decade-long expertise in carpet and floor cleaning. Highlighting their professional services, quality products, and commitment to customer satisfaction. It will serve as a comprehensive platform for potential clients to explore the legacy and reliability of ABY Flooring Warehouse, while also providing easy contact options and access to reviews from previous clients.
The Problem
The client needed a digital presence that effectively communicated their 10 years of professional experience and the quality of their services. There was no website that could reflect the company’s growth and expertise in the flooring industry. Additionally, the website needed to facilitate easy contact for services and display client reviews to build trust with potential customers.
The goal was to create a user-friendly website that highlights ABY Flooring Warehouse's experience and services, facilitates easy contact, and prominently displays client reviews to enhance credibility.
The Process
Understanding User
Personas, problem statements, user journey mapping, and empathy mapping to gather insights and address user needs effectively.
Creating Design
Studied user needs, reviewed the client brief, and analyzed other websites.
Refining the Design
Refining the design based on client and user feedback.
Going Forward
Takeaways, impact assessment, lessons learned.
Understanding User
Personas, problem statements, user journey mapping, and empathy mapping to gather insights and address user needs effectively.
Persona 1
Lisa is a professional interior designer who regularly works on residential and commercial projects. She values stylish, high-quality materials that meet her clients’ diverse needs. Lisa often struggles with sourcing flooring options that are both trendy and budget-friendly. She relies on reliable suppliers to ensure smooth project workflows and timely material deliveries.
Name: Lisa Turner
Age: 34
Education: Bachelor’s degree in Interior Design
Hometown: Sydney, Australia
Family: Married, mother of two young children
Occupation: Interior Designer
Goals
To find high-quality, stylish flooring options for her clients.
To source materials that fit diverse budgets without compromising on quality.
To ensure smooth and quick delivery of materials for her projects.
Frustrations
Limited availability of trendy flooring designs in local stores.
Delays in material delivery affecting her project deadlines.
Lack of detailed product information and imagery online.
Persona 2
Paul is an experienced flooring contractor who works on both residential and commercial installations. His work demands durable, easy-to-install materials that meet his clients’ expectations. Paul often faces challenges with stock availability and hidden costs when purchasing in bulk. He values trusted suppliers who provide consistent service and expert guidance.
Name: Paul Anderson
Age: 45
Education: Trade Certification in Carpentry
Hometown: Brisbane, Australia
Family: Single, lives with his dog
Occupation: Flooring Contractor
Goals
To access durable, easy-to-install flooring solutions for various client needs.
To establish a partnership with a trusted supplier for ongoing projects.
To stay updated on new flooring trends and materials.
Frustrations
Inconsistent stock availability for popular flooring types.
Hidden costs or unclear pricing when ordering in bulk.
Lack of expert support or guidance in selecting materials for specific project requirements.
Persona 3
Sarah is a first-time homeowner who is renovating her house. She wants flooring that aligns with her modern design preferences while staying within her budget. Sarah is new to home renovation and often feels overwhelmed by the range of flooring options available. She seeks an easy and straightforward purchasing process to ensure a stress-free experience.
Name: Sarah Wilson
Age: 28
Education: Bachelor’s degree in Business Administration
Hometown: Melbourne, Australia
Family: Recently married, no children
Occupation: First-time Homeowner
Goals
To find affordable yet stylish flooring for her new home.
To ensure the flooring complements her modern interior design preferences.
To work with a reliable company offering easy installation solutions.
Frustrations
Overwhelmed by the variety of flooring options and technical jargon.
Difficulty in visualizing how a particular flooring style will look in her home.
Uncertainty about the durability and maintenance of different flooring types.
User Journey Map
Empathy Mapping for Andrew M.
Thinks
“I want my flooring to look modern and stylish but stay within my budget.”
“Will this flooring be durable and easy to maintain over time?”
“I’m new to renovations—am I making the right choices?”
Feels
Excited about designing her dream home. 😃
Overwhelmed by the variety of options and technical terms. 😟
Nervous about the quality of materials and delivery process. 😬
Says
“I need flooring that matches my home’s modern aesthetic.”
“Can I trust this company to deliver on time?”
“I wish the buying process were simpler for beginners like me.”
Does
Spends hours browsing websites and reading customer reviews.
Compares prices and features between multiple suppliers.
Shares ideas with her partner and asks friends for recommendations.
Creating Design
Studied user needs, reviewed the client brief, and analyzed other websites.
Refining the Design
Refining the design involved closely collaborating with the client to incorporate their feedback and ensure the website met their expectations. This process included adjusting the layout for better navigation and enhancing visual elements to align with the client's branding. By iterating on the design based on client input, I was able to create a more polished, user-friendly, and visually appealing website that effectively communicates ABY Flooring Warehouse's expertise and services.
Going Forward
Designing the ABY Flooring Warehouse website highlighted the importance of user-centered design, client collaboration, and continuous improvement. It underscored the need for effective SEO integration and showcasing credibility through client reviews. Analyzing competitors provided valuable insights, and working with WordPress enhanced technical skills, all contributing to a successful and user-friendly website.
